In virtually every industry, demand for video has skyrocketed in the last couple of years. Companies rely on video cameras and software to unite crucial team members, inspire innovation, and generate more meaningful customer interactions. In the healthcare landscape, video has long been an essential tool for those contributing to the new age of medical care.
Healthcare providers leverage the power of video to connect physicians, patients, and clinicians through engaging telehealth solutions. This trend has grown particularly popular recently, as the global pandemic has pushed more innovators to connect with patients remotely.
At the same time, video communications strengthen collaboration between specialists in a distributed and complex industry while contributing to the innovative capabilities of medical devices. Some cameras can even assist with recording valuable content for training purposes.
The challenge for most companies is figuring out how to select the right medical camera for each use case. Here are the steps brands can follow to boost their chances of success.
A “medical camera” can be a multi-faceted term in the healthcare industry. Medical cameras can be specialist devices specifically chosen for crucial procedures. They can also be tools accessed for patient care, collaboration, training, and compliance.
To choose the right hardware, business leaders must first consider the specific use cases they want to address. Some of the most common options include:
Following an assessment of the right use cases for each medical company, a healthcare brand needs to consider the essential features relevant to its camera investment. Some capabilities will be a must-have for virtually every type of camera. For instance, to ensure excellent detail and visibility, high-quality 4K streaming and exceptional image quality will be crucial. Many tools will also need to come with built-in AI and recording functionalities.
To find the correct features for a medical camera, many specialists will need to research the available technology on the market. Some of the key areas business leaders may need to focus on when making the right decision include:
Finally, while companies in the healthcare environment can effectively use a wide range of camera and video conferencing devices for various use cases, most basic tools won’t be “medical grade”. A medical-grade camera is explicitly designed to address doctors, surgeons, and other specialists’ unique needs when interacting with patients and colleagues.
Finding an AV professional with experience in the medical landscape will improve a company’s chances of selecting the right technology straight away. For instance, AVer recently launched new medical-grade PTZ cameras, the MD330U and MD330UI. These tools include the world’s first 8MP handheld and detachable 4K cameras.
AVer Europe’s senior vice-president of sales and marketing, Rene Buhay, said: “We’re already seeing our medical-grade cameras have a huge impact in hospitals in other parts of the world, and we’re excited to bring Connected Health Solutions to Europe. Since launching in late 2022, we have already seen this device upgrade 15 medical facilities across the continent.”
These 4K cameras are already helping countless specialists deliver telemedicine and training opportunities to users worldwide. They even feature access to 30x optical zoom lenses, 4k output resolution, and AI-driven noise reduction.
Choosing a medical-grade camera from a reputable vendor will allow healthcare professionals to select the most trustworthy technology for each growing use case for video in the health and medical space.
